MAHATMA RICE 2KG

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£2.60

The Mahatma brand of rice was introduced in 1932. Having many of the table characteristics of the India Patna, it was named Mahatma" which means "outstanding" or "superior" in character. The Genie character was first used in an advertising campaign and called "Little Man." It became a registered trademark for the Mahatma brand in February 1955.


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